The Secrets
You can spend a fortune on Direct
Mail and Media PR & Adverts, but there are no guarantee's with
success.
Direct Mail
If your in the marketing field you already know the statistics for
direct mail -1% is considered success you'll have to send out 1000
direct mail "whatevers" to get 10 people to the stand.-
provided that you actually have a powerful direct mail whatever and
that it quickly grabs attention of the reader
Media PR
Let's be honest here, not every single exhibitor is going to get
into the niche magazine, normally those who want a story written about
their services have to put in an advert as well.
Media Advert
You know and I know these cost a bit of money- especially when the
media know a trade show is coming up, some media add "trade show
tax" onto their adverts and the results are similar to direct
mail.
THE REAL SECRETS
The real secret to trade show success is
to have an effective stand at the trade show- Most companies try to
limit the human interaction, they do everything they can do to get out
of actually being face to face with customers, because they don't know
how to do it, it makes them feel uncomfortable. Below is a list of
what I call effective stand bits
He who is loudest wins
Eye Level is buy level
Put your services on a pedestal
