"Lead The Way" Exhibitor Pre Show Training Seminar

David Welzman will  empower your exhibitors sales-force, marketing executives and support team with a seven minute replicatable, repeatable proven lead generation sales process...LEAD THE WAY.  

"Lead the Way" is a ninety minute interactive training seminar that guarantees increased booth traffic, lead generation and sales...

Topics Covered

  • The 3 "C" System -Capture convey and collect do this or fail
  1. Capturing attention
  2. Convey your message
  3. Collect Leads
  • The difference between selling in the real world and selling on the trade show floor
  • Lead generation basics and follow-up the 1,2,3 system
  • Stand staff behaviour, do's and don'ts and who should be on your stands
  • How to Qualify your prospects quickly
  • Why exhibitors FAIL
  • Why exhibitors Succeed

 

 

"Lead The Way" Pre Show Seminar

"Lead the Way" attracts and maintains potential
clients attention and focus.

"Lead the Way" creates and installs the right questions for customer pre-qualification.  Do they want to do business?  And do the have the power?

"Lead the Way" effectively dismisses inappropriate visitors.  

"Lead the Way," reveals the vital distinction between the real world and selling on the Trade Show Floor

 

"Lead the Way" ensures that two to three phases of the sales cycle are completed every six minutes...no more dead time.

"Lead the Way" ensures that critical follow-up and or sales data will be collected or orders taken.

"Lead the Way" installs correct booth staff behavior, peak energy maintenance, appearance and attitude.

"Lead the Way" is most effectively presented the day before the exhibition where retention is peaked.

"Lead the Way" provides each participant with a laminated wallet card for quick review of the salient LEAD GENERATION points.

"Lead the Way" is the WAY to your BOTTOM LINE!  You may want to seriously consider "Lead the Way" for the training of your sales and management staff whenever and wherever David Welzman or Welzman & Associates Entertainment Marketing Professionals are secured.

Training costs are nominal: RESULTS are significant.